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This web site michaeldavidsalon.com had the following in the web page, "In Uptown Westerville, Ohio is committed to excellence and quality customer service in a relaxed and comfortable atmosphere." We noticed that the website stated " Our professional staff is dedicated to providing you with the ultimate experience in personal hair salon." It also said " Is a full service salon offering complete hair care services, skin care, manicure, pedicure, nail enhancements, and massage therapy services. We carry salon exclusive products guaranteed to make you look and feel your best! Follow our Whats New." The header had Michael David Salon as the highest ranking optimized keyword. It is followed by Westerville, Ohio, and Ohio spa which isn't as ranked as highly as Michael David Salon. The next words michaeldavidsalon.com used was hair salon Ohio. massage therapist was included but could not be understood by search engines.